New media makes people more active and engaged with everything going on around the world. Everyone feels the need to voice their opinion about something or just follow the trends going on. People want attention and to be popular on social media platforms and this pushes people to be more creative so they can stand out. Companies like to look for these people and their to help come up with new products. In, "Twitter Serves Up Ideas From Its Followers", Claire Miller states that "consumers often come up with ideas for products, and companies wait on the sidelines to see if they have mass appeal". This benefits both parties because this gives the people what they want and brings in business to the companies. It also recognises the creativity of people and pushes others to follow.
Miller, Claire Cain. "Twitter Serves Up Ideas From Its Followers." The New York Times. The New York Times, 25 Oct. 2009. Web. 27 Mar. 2017.
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